Dan McMahon



Designer and maker,  lover of pinball machines, the desert, materials,  human scale, two-wheeled vehicles, fabrication processes, trees, magic, coffee, forks, water, desserts, chinatown, t-shirts, small boats, raspberries, campfires, keychains, jazz, trout, flowers, cannoli, free museums, glossy paint, fireworks, movies on big screens, wood things, rituals, kind people, glass bottles, birds, iron nails, the circusBased in Brooklyn, NY


Objects
Projects

Email
Instagram
Car 2 Can

As the “official beer of NASCAR”, Busch wanted decided to release a limited edition beer can made from the body panels of Kevin Harvick’s #4 race car. During the biggest race of the season - the Daytona 500 - fans could tweet answers to trivia questions for a chance to win one of the cans.

The design process began with material research and experimentation. The assumption that race car body panels would lend themselves to being pressed into tin cans proved false when half of them turned out to be made of carbon fiber. 

The final design was a split can; the lower section cast from reconstituted chopped carbon fiber, and the upper half made by deep draw forming the steel panels of the car. By choosing not to remove the vinyl wrap from the steel, each can contains a section of the graphic wrap, making each unique but recognizable. Integral to the design process was identifying manufacturing partners who could bring the can to life. We sourced and worked closesly with partners across three states.

This project was done at Factioned Studio.